Tuesday, July 20, 2010
[Google Fast Flip] Media Relations 101 for Your Startup
Sent to you by mlsj12 via Google Fast Flip:
Media Relations is a way to make money in the media market by guiding the blind through this new media storm.
Media Relations 101 for Your Startup
First off, you do not need a PR firm. The retainer is usually not worth it, especially for a young, growing startup because your product is still drastically changing and because your conversion rates are probably very low. As a startup that is looking to innovate in your industry, it usually does not make any sense for you to allow someone else to communicate your vision. PR firms do not always get it. Even with stellar communication skills, only you and your core team really understand the message and the vision. Danny Wong is the co-founder and lead evangelist of Blank Label, a provider of custom dress shirts. He has been featured in publications like ReadWriteWeb, FastCompany, ABCNews, FoxNews, BusinessWeek and more. He is also a 19-year-old evangelist and rockstar studying full-time at Bentley University. If you are a first-timer at PR, start small so you do not burn any important bridges (but be aware that every bridge counts). Start pitching to small blogs and websites in your niche and occasionally take a shot at medium-sized blogs. Once you start feeling more comfortable with your email pitch, and are making decent traction with small blogs and websites, move onto pitching...
Read full story ¶ 5:55 AM
Media Relations is a way to make money in the media market by guiding the blind through this new media storm.
Media Relations 101 for Your Startup
First off, you do not need a PR firm. The retainer is usually not worth it, especially for a young, growing startup because your product is still drastically changing and because your conversion rates are probably very low. As a startup that is looking to innovate in your industry, it usually does not make any sense for you to allow someone else to communicate your vision. PR firms do not always get it. Even with stellar communication skills, only you and your core team really understand the message and the vision. Danny Wong is the co-founder and lead evangelist of Blank Label, a provider of custom dress shirts. He has been featured in publications like ReadWriteWeb, FastCompany, ABCNews, FoxNews, BusinessWeek and more. He is also a 19-year-old evangelist and rockstar studying full-time at Bentley University. If you are a first-timer at PR, start small so you do not burn any important bridges (but be aware that every bridge counts). Start pitching to small blogs and websites in your niche and occasionally take a shot at medium-sized blogs. Once you start feeling more comfortable with your email pitch, and are making decent traction with small blogs and websites, move onto pitching...
Read full story ¶ 5:55 AM
