MediaTech101
Tuesday, August 31, 2010
  [Google Fast Flip] Google TV Faces Some Prime-Time Challenges
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How Google TV will change the market



Google TV Faces Some Prime-Time Challenges
By Tom Simonite Having conquered much of the Internet, it seems only logical for Google to try to take over television, too. But the Google TV platform unveiled at the firm's annual I/O developers' conference in San Francisco yesterday could face many problems. The goal of the platform, said senior product manager Rishi Chandra, is to offer the "best of what TV has to offer today, and the best of what the Web has to offer today." However, closer analysis of what is known about Google TV so far suggests that the firm has some work to do if its new platform is to live up to that promise. Google TV consists of a modified version of the open-source Android mobile phone operating system. It's designed to run on Internet-connected set-top boxes and high-definition televisions. The platform was developed in collaboration with Sony, Logitech, and chipmaker Intel, which is supplying relatively powerful Atom processors--chips already used in some laptop computers--for Google TV hardware. The hardware announced so far consists of two kinds of devices: Sony televisions and a set-top box made by Logitech. Both will be available in Best Buy stores in the fall. Google TV users will be able to sea...
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